The Medium
The Medium is a classic six-panel, baseball-style cap in khaki with a contrasting navy blue brim and flat embroidery detail in black and blush. All March Caps feature top eyelets and an adjustable snap-back closure. Each cap comes with a hand-numbered card signed by the designer.
"Choosing to put a certain hat on is like broadcasting something about yourself."
– Barclay Douglas, Designer
Story Behind The Medium
The Medium takes its name from Marshall McLuhan's famous mantra, "the medium is the message." It's a theme often visited by artist Shepard Fairey, whose work I greatly admired growing up, and speaks to one of my favorite qualities of caps: that they start conversations simply by their nature. Choosing to put a certain hat on is like broadcasting something about yourself. The design is an interpretation of a speech bubble or a digital message.
– Barclay Douglas, Designer
The Medium
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